Golden Rice Project

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Humanitarian Board Member Prof Jean Pierre Jeannet

Professor of Marketing and Strategy, IMD, Lausanne, Switzerland

Professor of Marketing and FW Olin Distinguished Professor of Global Business at Babson College, Massachusetts

JP Jeannet
With his vast experience in global marketing issues, JP Jeannet will be instrumental in the crucial rollout phase of Golden Rice. JP kindly accepted an invitation to join the Humanitarian Board in March 2009, while already assisting the Golden Rice project with social marketing during a visit to the Philippines.

Professor Jean-Pierre - ‘JP’ - Jeannet holds senior appointments in business schools designing and delivering MBA and executive courses to international students. Areas of expertise include: Marketing, Competitive Strategy, Global Marketing, International Marketing and Market Orientation. His research and teaching focus is on marketing strategy, global marketing, and global business strategies. He consults for companies in the same fields.

Since 1974 JP has been on the faculty of Babson College, Massachusetts, where he is F.W. Olin Distinguished Professor of Global Business. JP Jeannet has primary teaching responsibility for two courses: Global Marketing and Global Strategic Management. He has also been a Visiting Lecturer at Keio University Graduate School of Business in Japan. In 1981 he became a visiting Professor at IMEDE - one of the two founding institutes of IMD – and has regularly participated in a large number of programs and in-company seminars. Since 1993, he has a full-time dual appointment at IMD, Switzerland and Babson College, USA.

Born in the French but raised in the German speaking part of Switzerland, he received his MBA and PhD from the University of Massachusetts at Amherst. He holds dual Swiss and American nationalities. He resides part of the year in the US at Babson College and the remaining part of the year in Switzerland as a faculty member at IMD. He has taught in numerous management development programs in the United States, Asia, and Europe.

Professor Jeannet has been a consultant to several international companies and organizations including: ABB, AVEBE, Ciba-Geigy, Coutts & Co (ex-Handelsbank Natwest), Deloitte Touche Tohmatsu, DSM, Huntsman Chemicals, ICI, Johnson & Johnson, Lego, MerckSerono, Nestlé, Nokia, Novartis Pharmaceuticals, Novartis Consumer Health, Polaroid, SMH/Swatch, Siemens, Sulzer, Swissair and Zeneca.

He has written numerous books and articles, and more than 100 business cases; most recently:

  • Global Marketing Strategies, with H. Hennessy, 5th Edition, Houghton-Mifflin, 2001;
  • Cases in Marketing Management, with D. Dalrymple and L. Parsons, John Wiley & Sons, 1992;
  • Competitive Marketing Strategies in a European Context, IMEDE/IMD, Lausanne, 1987;
  • The Global Mind, Die Unternehmung, 1991;
  • Cases in International Marketing, with C. Gale, K. Kashani and D. Turpin, Prentice Hall, 1995;
  • Managing with a Global Mindset, FT/Prentice Hall, 2000;
  • Pathways to Global Success, Deloitte/IMD, 2000.

And as co-author of:

  • Marketing Problems,
  • Cases in International Marketing,
  • Global Marketing: Strategies and Cases,
  • Cases in Marketing Management.
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