Weeding of rice paddies is still handwork in many places.

Multitasking for farm women: weeding in the fields 4 hours a day, taking care of children, cooking, and many more. And the back hurts too.

Golden Rice, just another improved rice strain, yet it has a great potential to cover micronutrient needs of rural, rice-based societies.

Golden Rice, a precision-bred rice strain, is health that you cannot buy with common gold. It will be made available to smallholders free of charge once it has been approved by national regulatory bodies.

The novel technology is compatible with milenary cultivation traditions.

The novel Golden Rice technology will not require any additional labour, as compared to existing traditional rice varieties. Moreover, it can be bred into any traditional variety or along with novel traits of interest to the farmers, e.g. pest and pathogen resistance.

The novel Golden Rice technology is compatible with milenary methods and traditions of rice cultivation and consumption.

Rice fields could be looking just the same in 100 years, but people living from them could be a lot healthier, if nutrient-improved varieties are promoted.